As we move into the holiday season, the cinematic landscape is marked by strong performances from established franchises while newer entries struggle to find their footing. Two films, in particular, have captured audiences’ attention and dominated box office returns, while a much-anticipated release has left viewers and critics alike scratching their heads. The phenomenon of established titles sustaining their success, contrasted with the underwhelming reception of newcomers, highlights a critical juncture in the film industry as it navigates fluctuating audience preferences.
One of the more notable releases this season is Sony’s “Kraven the Hunter,” which has experienced a lackluster international debut. Despite the anticipation surrounding its release, bringing in merely $15 million from 60 markets and a total of $26 million globally, the film’s performance suggests an absence of excitement among viewers. This outcome is reflective of broader trends where titles unable to secure a devoted fanbase or positive reception during initial screenings struggle to gain momentum in overseas markets. While it remains to be seen if “Kraven the Hunter” can recover with further releases, its rocky start raises questions about its viability in an increasingly competitive space.
On a brighter note, both Disney’s “Moana 2” and Universal’s adaptation of “Wicked” continue to enjoy remarkable success. “Moana 2” has demonstrated impressive staying power, with its most recent international weekend earnings hitting $57.2 million from 52 countries. The film’s enchanting storytelling has resonated deeply with audiences, propelling it to a total gross of approximately $717 million worldwide. This success is especially significant as it is now the fourth highest-grossing animated film of 2024 and the fourth highest for Walt Disney Animation Studios, indicating a strong demand for engaging animated content.
Meanwhile, “Wicked” has carved out its own space as it surpassed the $500 million mark globally. It added $21.5 million to its international total this past weekend, reflecting a steady interest in the film, especially in regions like Germany and the UK, where it set records for stage musical openings. These results underscore the importance of established narratives and beloved characters, which continue to attract audiences, regardless of the saturated market.
Additionally, the Indian blockbuster “Pushpa 2: The Rule” has shattered records, accumulating an estimated $120 million in its home country and around $147 million globally. This illustrates how regional films can transcend local markets, drawing significant international interest and further diversifying the types of content audiences are eager to support.
As we approach the holiday season, the mixed bag of box office performances speaks to the challenges and triumphs faced by the film industry. Continuing success from major franchises contrasts with disappointing new entries, driving home the idea that familiarity and established properties tend to weather the storm better in challenging times. Audiences may remain cautious, leading studios to reconsider their strategies for future releases.