In a bold move to enhance its distribution capabilities and assert its influence in the independent film sector, Mubi has officially appointed Arianna Bocco as its Senior Vice President of Global Distribution. This decision comes on the heels of significant success following the theatrical release of “The Substance,” which saw Demi Moore’s performance garner a Golden Globe nomination, marking a promising start for Mubi’s venture into large-scale theatrical releases. Bocco’s extensive background and proven track record in the independent film landscape positions her uniquely for the challenges and opportunities that lie ahead for Mubi.
Arianna Bocco’s arrival is not just a significant internal restructuring; it also reflects Mubi’s aspirations to broaden its global reach and strengthen its footing in the competitive world of film distribution. Reporting to Jason Ropell, Mubi’s Chief Content Officer, Bocco will immediately work alongside Mark Boxer, who continues to lead U.S. distribution. This collaboration is pivotal given their past affiliation at IFC Films, where they shared a successful partnership over many years. Such synergy is expected to be crucial as they embark on new initiatives, including the highly anticipated world premiere of Amalia Ulman’s “Magic Farm” at the Sundance Film Festival.
Capitalizing on Recent Success
Mubi’s strategic decisions have not been without merit. The profitable outcome of “The Substance,” grossing close to $80 million worldwide, underscores the streaming and theatrical company’s potential in the international market. Acquired for $12 million before the Cannes Film Festival, the film has established Mubi as a formidable player in the realm of horror, seeking nuanced narratives through innovative storytelling techniques. The company has also secured distribution rights in key regions such as the UK, Ireland, Latin America, and India, thereby diversifying its portfolio and reach.
Mubi doesn’t appear to be slowing down, having an impressive roster of upcoming films slated for release, including Kelly Reichardt’s “The Mastermind” and Jim Jarmusch’s “Father Mother Sister Brother.” Each of these titles reflects Mubi’s commitment to supporting both emerging and established filmmakers, fostering a rich tapestry of independent cinema. Bocco’s role will be pivotal in pushing these projects into the international spotlight, creating pathways for diverse voices within the industry to reach audiences worldwide.
Arianna Bocco: A Storied Career
Bocco’s lengthy career in the independent film sector spans over two decades, with a wealth of experience that extends beyond mere acquisitions. At IFC Films, she not only acquired numerous pivotal films but also contributed to their creative handling through marketing and distribution strategies. Her impressive filmography includes celebrated titles like “In the Loop,” “The Babadook,” and “Frances Ha,” which exemplify her eye for quality storytelling and her ability to connect innovative films with the right audiences.
Prior to her impactful tenure at IFC, Bocco played a crucial role in establishing the independent feature packaging division at Gersh and held key positions at Miramax and New Line Cinema, further solidifying her reputation as a powerhouse in the indie film space. Her involvements in prestigious organizations like AMPAS and BAFTA speak to her commitment to shaping the future of cinema, particularly on the independent front.
As Arianna Bocco steps into her new role at Mubi, the potential for expansion appears substantial. Her vision for not only broadening Mubi’s distribution capabilities but also enhancing its significance on a global scale is shared by many in the industry. “Mubi is an exciting company with a unique vision perfectly positioned to expand independent film distribution on a global scale,” expressed Bocco, indicating her enthusiasm for the journey ahead. Her experience and strategic insight are expected to allow Mubi to capitalize on emerging opportunities and navigate the ever-evolving landscape of independent cinema adeptly.
Mubi is not just repositioning itself within the film industry; it is setting the stage for a more dynamic future, driven by strong leadership and a commitment to authentic storytelling. With Arianna Bocco at the helm, the company seems poised to make a lasting impact in the world of independent film distribution, ushering in a new era of creativity and collaboration.