Jason Hellerstein, a notable figure in the film distribution landscape, is once again poised to make waves, this time through his newly founded company, 1-2 Special. As a co-founding executive of Sideshow, Hellerstein has been instrumental in the distribution of critically acclaimed features, but he is now venturing into the broader arena of North American film distribution with a fresh vision. 1-2 Special, headquartered in New York, aims to bridge the gap between domestic and international film festivals and eager audiences across North America.
The ambitious plan for 1-2 Special is to begin acquiring films at the 2025 Berlin International Film Festival, with a target of releasing up to ten films annually. This strategic move signifies Hellerstein’s commitment to discovering unique voices in cinema, especially those that push the conventional boundaries of storytelling. According to Hellerstein, the company is dedicated to championing visionary filmmakers, underlining a mission that aligns with the increasing audience demand for innovative and boundary-pushing cinema.
Hellerstein’s confidence in this venture stems from his extensive experience in film acquisitions and marketing. During his tenure at Sideshow, he played a vital role in securing rights for numerous successful titles, such as “Drive My Car,” which not only garnered commercial success but also critical accolades. With this new enterprise, 1-2 Special aspires to replicate those achievements while also perfecting a model that balances artistic merit with the potential for commercial viability.
While Hellerstein currently stands at the helm of 1-2 Special, the promise of the company hinges on building a robust team that shares his vision. With additional hires set to be announced in the upcoming spring, he is poised to gather individuals who are equally passionate about film and the role it plays in society. The success of a distribution company often depends not just on the selection of films but also on having a dedicated team that can effectively navigate the complexities of theatrical releases and awards campaigns.
Hellerstein’s focus on both critical reception and mainstream appeal indicates a nuanced understanding of the film market. By selecting projects that can resonate with audiences on multiple levels, 1-2 Special aims to craft a clear identity within an increasingly competitive landscape.
Hellerstein’s exit from Sideshow this past fall marks a significant transition, yet his legacy remains powerful. Sideshow rose to prominence through a commitment to quality and a careful curation of films that resonate with both critics and audiences. Under his leadership, titles distributed by Sideshow achieved remarkable accolades, including eight Academy Award nominations and one win. This expertise will undoubtedly inform the strategic decisions at 1-2 Special.
With the founding of 1-2 Special, Jason Hellerstein is not only launching a new company but is also charting a course for a future where compelling, often unconventional stories are brought to the forefront of North American cinema. As he prepares to embark on this journey, the film community watches with anticipation, eager to see how this new venture will unfold.